Discover the testimonial from Victoire Nardi, EDHEC International BBA alumni

My name is Victoire, I'm 23 years old, and after passing science-based baccalaureate (end of secondary school exams), I decided to join the EDHEC International BBA in Nice. I specialised in Marketing in the 3^rd year and then E-commerce in the 4^th year. Thanks to my good grades, I was able to join the EDHEC MSc in Marketing Management programme to consolidate my managerial skills.

I could quite easily have opted for a pre-Grande Ecole preparatory course, but I chose the EDHEC International BBA because it gives you a vocational foundation course, especially with all the internships you can do. I had the chance to do a six-month internship in the 3^rd year. The Erasmus programme gave me a much wider international outlook and really broadened my horizons.

Given the more professional curriculum, I discovered e-commerce and digital marketing during a second-year internship with the Pascal Coste company, where I learnt about e-commerce and digital marketing ecosystems, so it just seemed obvious to me to specialise in this field. I decided to follow it up with a MSc en Marketing Management to strengthen my management skills, as they’re a key factor and crucial in business.

After four internships in digital marketing, I wanted to take it further and dig a little deeper into the data side of things. Last June, I joined Elevate Agency as a Data Marketing Consultant, where I can really hone my skills on a whole range of topical issues. Today I'm on assignment as a Performance Analyst in the e-commerce/media division for a major hotel group, so in concrete terms, I analyse the performance of the various acquisition levers to then provide strategic ideas to improve small-scale activities in the sales division.